56 Shoreditch High St,
Hackney

London

E1 6JJ

+44 (0) 207 459 4338

hello@theappagency.co.uk

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Copyright 2020. All rights reserved © | App Agency is a trading name for Award Winning Apps Ltd. 
Company number:  12429287 I Registered Company Address: 7 Bell Yard, London, WC2A 2JR

Introduction to

OUR APPROACH

We look at everything through the eyes
of your users.
Full stop.

PHILOSOPHY

At the App Agency we take a User-Centred Design approach. We believe that problem solving and empathy are key to successful apps and because we put users at the very heart of product design, we create experiences people love.
 

Our UCD philosophy provides us with valuable insights that help to challenge every aspect of the idea. It allows us to identify at exactly which points their goals, desires and emotions align those with your own business objectives. Which is where fantastically magnificent things happen.
 

Those things lead to the rest of your users believing your product has been designed just for them. Because of course it has.

Find out more about how our approach can help you create the best experience for your customers and your users.

  • Process Overview

  • Research

  • Discovery

  • Brand Strategy

  • Visual Design

  • Development

  • End-to-End Testing

  • Launch Strategy

Simplifying complications is the
first
 essential of success

PROCESS OVERVIEW

Every part of our process is essential to your users’ experience;
Creating a product that is as effortless to use as it is technically solid.

1.

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Define Requirements

User Journey

Wireframe

Prototype

Validate & Iterate

UI Design

Prototype

Validate & Iterate

Development

End-to-End Test

Launch

Research

Historically, software agencies have used a Waterfall Model; a deliverables-based practice from the 80’s, each stage reliant on the previous in order to complete the next.

We’re a bit different, we work smarter not necessarily harder. We break down our process to 5 main stages as summarised below:

The team work closely in collaboration with you, keeping you, the client informed at every stage. It also means we can iterate and make informed choices along the way with everyone involved. We don’t have individual departments, just one big one.

KEY STAGES

1

RESEARCH

We make certain it's going to fly before it takes off.

We don’t just jump in. Before anything else we get to understand your market, your competition and your audience. And combined with everything else we already understand about mobile, this gives us a valuable insight into what’s going to work for you right from the start.

MARKET

RESEARCH

USABILITY

TESTING

COMPETITIVE

ANALYSIS

FOCUS

GROUPS

TASK

ANALYSIS

Together we uncover the touches that can make your product great.

DISCOVERY

2

We don’t just jump in. Before anything else we get to understand your market, your competition and your audience. And combined with everything else we already understand about mobile, this gives us a valuable insight into what’s going to work for you right from the start.

  • What your users wants/needs are

  • What their typical feelings/emotions are

  • What expected behaviours we can safely assume

  • What conclusions we make about them

3

BRAND STRATEGY

We’ll help you to discover who you are.

How it looks, how it feels, how it acts. Every detail of your product will create an impression. We need to be sure it’s the right one. So if you don’t already have a set of guidelines we’ll help you to develop a compelling and comprehensive brand that will see your personality shine through loud and clear. Together, we’ll help:

  • Determine your long-term brand strategy goals

  • Create a memorable brand story

  • Apply your branding across a mobile experience

  • Determine what makes your brand/product unique

4

VISUAL DESIGN

How great it looks is how well it works.

PAPER

SKETCHES

INTERFACE

DESIGN

WIREFRAMING

PROTOTYPE

VALIDATION

USABILITY

TESTING

We’re not just talking about making your product beautiful. Great design is taking your brilliant but complicated idea and making it simple, intuitive and satisfying to engage with. It’s the difference between an app interface that does its job and one that, well, doesn’t. This is where we ensure yours does.

Simplicity is the highest

form of sophistication.

LEONARDO DE VINCI

5

DEVELOPMENT

Let’s breathe some life into it.

Planning? Done. Design? Done. Development? Now. But the way your users on one platform will want to experience your app won’t be the same as your users on another. We use our multilingual coding skills to build something that’s impeccably tailored for every individual need – iOS, Android, whatever.

NATIVE

ANDROID

NATIVE

IOS

UNITY

REACT

NATIVE

6

END-TO-END TESTING

Getting to 90% complete is easy, it is the last 10% that is the important part.

Before we let your app into the big wide world we need to know exactly how it’s going to behave. We comprehensively test to see how it reacts to a whole range of scenarios – to identify bugs and eliminate issues that could harm your reputation. Even after launch we’ll keep an eye out for any teething problems.
 

Our testing framework consists of:

  • Pinpointing critical issues

  • Bug management

  • Scenario-based testing

  • Stress and server testing

  • Hardening

LAUNCH STRATEGY

7

Gain traction and get in-front of customers.

Acquiring and keeping those users engaged can be tricky, luckily we’re pretty great at helping users find your app and know a thing or two about retention. From App Store Optimisation to external marketing campaigns to landing pages and social accounts, we’re on it.